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A logo is a visual representation that is used to uniquely identify a brand, a company or a product, it allows your business to stand out from other entities.
A good logo design should be simple, readable, expressive, easily recognizable and easily memorable to be effective.
The logo is the cornerstone of any visual identity. It is available in various sizes and colors to be used on any kind of media, online, videos or printed form.
Your brand identity is a graphical representation that is specific to your company or your business. It is expressed by a variety of forms, signs, colors, layouts and a particular typography. The overall visual identity conveys the image of your company that is to express its values, vision, mission, and name.